Helping retailers target how people
really buy
Convert more customers by being more appropriate. Understand and target customer intent with the segmentation platform for data-led eCommerce teams.
eCommerce teams can only optimise how they sell if they understand how their customers really buy.
Yet retailers still rely on metrics and targeting that are lagging, averaged and result-focused. This is not how people shop.
To see step-change growth, this needs to change. Retail needs a new perspective to make more sales now and nurture future buyers with care.
3 ways The go-to methods fail toPut the customer first
Metrics like conversion rate are used in a way that assumes everybody is ready to buy.
But people buy in personal journeys, so we need to segment to be appropriate.
Most retailers can only look back on or react to customer needs after a session ends.
Yet people buy in real-time, so we need to predict and respond to what's next.
Most eComm reports are only focused on purchases.
Yet most people aren't ready to buy, so we need to know their buying stage to truly measure performance.
How You can use Intent to change the game
Understand who is ready to buy
Our platform tracks and models 200+ signals to understand the intent of your visitors. It does this in real time (well, <300 ms) and over multiple sessions.
One script. No PII. No GDPR concerns. No problem.
Target by buying stage
Knowing who is ready to buy means you can target intent-based segments. Use the 20 options in our framework or create your own.
Using this targeting method, our customers find an average 9.4% incremental revenue uplift in <6 months.
Enrich your site, tools & data
Our platform's predictive insights can be easily integrated with your existing analytics, experiences and campaigns.
This is how you align your digital strategy with how your customers actually buy. From your store to your reports.
Expected Metrics
Expected Conversion (xC)™ and our other trademark metrics don’t just report on the past. They predict how likely a visitor is to take key actions. This is the value others overlook.
Why Ecommerce teams Love intent
Give your retail business an edge that others overlook. Use customer intent to gain in-quarter sales, future revenue and a framework that scales.
Improve conversion rate and user satisfaction. Optimise your store experience by focusing on customer buying stages, not just pages.
Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.
Focus your time and budget on likely buyers. Increase your ROAS, decrease your CPA and be more appropriate in your digital marketing.
Add a predictive lens to your online store. Prioritise appropriate trading levers based on customer intent and impact on revenue.
Add customer intent to your ecommerce strategy
Use the button below to book your personal Intent demo at a time that suits you.
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